6 Truths about Emerging-Market Consumers

Saturday, March 20, 2004

They?re brand-aware, savvy shoppers who like mom-and-pop shops more than modern markets, a new pan-Latin study shows.
“Selling consumer products to Latin America?s 250 million low-income consumers ? men and women who constitute 50 to 60 percent of the region?s population and wield some $120 billion in annual purchasing power ? is more than an attractive opportunity: It is a necessity for large corporations trying to accelerate their growth.” Read full article here.

Source: strategy+business