Tidal launches in Africa—in countries known for banning music

Tuesday, August 28, 2018

By Lynsey Chutel

When Jay-Z launched Tidal, the streaming service challenged the industry establishment. Now, Tidal comes to Africa at a time when musicians are challenging the socio-political establishment.

In partnership with Africa’s largest mobile company MTN, Tidal announced its presence with a launch party in Uganda’s capital Kampala on Aug. 22. The music and video service was already available on the continent. This is the first time it’s specifically targeting African subscribers.

Similar to its arrangement with Sprint in the US, a Tidal subscription will be available to MTN subscribers as part of their phone package. Three-, seven- or 30-day memberships will begin with a free trial and than can be paid for with MTN Mobile Money.

Photo courtesy of Ava Systems.

Source: Quartz Africa (link opens in a new window)

Technology, Telecommunications