NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Thursday, October 17, 2019

By Manish Singh

China’s TikTok today launched an education program in India as the popular short-video app looks to expand its offering and assuage local authority in one of its biggest markets. This is the first time TikTok has launched a program of this kind in any market, a spokesperson told TechCrunch.

TkTok, owned by the world’s most valued startup Bytedance, said it’s working with a number of content creators and firms in India to populate the platform with educational videos.

These bite-sized clips cover a range of topics, from school-level science and math concepts to learning new languages. The social app is also featuring videos that offer tips on health and mental awareness, and motivational talks.

Photo courtesy of Meena Kadri.