NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Monday, July 2, 2018

By Fundisiwe Maseko

The taxi-hailing industry is gradually growing in Africa and has brought about a diverse market of competition. Tech entrepreneurs have come up with disruptive e-hailing apps in a bid to give Uber a run for its money. Although competitors may offer better quality or cheaper services, many customers may still prefer Uber or Taxify as these companies have established a stronger brand and larger driver network.

In Africa, Uber has operations in eight countries; Egypt, Ghana, Kenya, Morocco, Nigeria, South Africa, Uganda and Tanzania. While Taxify operates in South Africa, Kenya, Nigeria, Ghana, Tanzania and Uganda. Regulators in other countries continue to shun Uber but the company continues to lead the market in Africa since its entry in 2013.

Photo courtesy of Kārlis Dambrāns.