Top Companies Say They’re Working to Help the Environment. Now the CEO of Food Giant Danone Is Funding a Un-Backed Tool That Will Keep Them Accountable.
By Richard Feloni
Patagonia CEO Rose Marcario is one of the biggest evangelists for adding sustainability to business strategy. Sure, Patagonia has had an environmentalist ethos from the start, but Marcario told Business Insider she can just as easily appeal to a company’s self-interest.
“Anytime we’ve done anything that’s been good for the planet it’s been good for business,” she said. “There’s no question about that.”
More CEOs, including those of large public companies, are recognizing the demand from customers and employees to have well-thought-out sustainability strategies. The challenge is figuring out what works. B Lab wants to help, and it’s working with the United Nations to do so.
Photo courtesy of OECD Development Centre.