NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

On an average day, it’s impossible to set goals and achieve them without investment, be that in terms of time, money or both.

So how about  setting the most ambitious goals the world’s ever seen and then including a countdown timer that indicates that if you don’t meet them, the global climate will be irrevocably altered, and with it, human life.

The United Nations Sustainable Development Goals (SDGs) are an ambition for a more sustainable future that ends poverty and builds a better world – and they need investment to work.

The financing gap is astounding. The SDGs are global, but UNCTAD estimates the shortfall in financing to achieve them at $2.5 trillion per year in developing countries alone.

Since the United Nations believes sustainable development is everyone’s business – and in the face of a 2030 deadline to meet the SDGs – it has moved to include those in business in the drive to fund and fulfil the global goals.