Unilever Eyes Top and Bottom-end Segments in Developing Markets
Monday, December 6, 2010
SINGAPORE : Consumer goods giant Unilever wants to straddle both the top and the bottom of the economic pyramid in developing markets. This is part of its strategy to tap Asia’s growth potential, and compensate for the slack in its European and North America units. And to support this growth, Unilever has been making investments in its regional operations in Singapore. Unilever is also aiming to serve more consumers at the “bottom of the pyramid” who prefer smaller pack sizes, usually at lower price points.