NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Monday, May 2, 2005

Anglo-Dutch consumer goods giant, Unilever, is focusing on emerging markets in its quest for stronger global growth after implementing structural changes, a senior company executive said on Thursday.
Doug Baillie, vice-president in charge of Asia, Africa, the Middle East and Turkey, also told Reuters in an interview that Unilever might consider making an acquisition in fast-growing Turkey, though it had no concrete plans at present.
?We get 35% of our total revenues from emerging markets, therefore D&E (developing and emerging) markets are where we look to for growth because of their large and younger population and fast-growth opportunities,? Baillie said.
?There is a fierce determination to step up efforts for growth and a fierce determination to regain lost market share,? he added.
Story found here.