USAID encourages private sector participation in new healthcare program
Monday, November 3, 2014
The U.S. Agency for International Development (USAID) on Friday launched its Healthy Markets program, an initiative to encourage the investment of local private sector and foster growth of a commercial market, in Ho Chi Minh City.
The USAID’s $15-million project will support efforts to grow a viable commercial market for high quality HIV-related goods and services, including condoms, HIV testing, and counseling by working with the local private sector to leverage solutions, expertise, interests, and assets to foster market growth.
The project, running from 2014 to 2019, will also offer market data and consumer profiling, establish a Market Growth Advisory Board, technical assistance, and innovation funding.
It will also work closely with government partners to ensure policy and regulatory frameworks are in place to support market growth, including advocating for the introduction of a quality logo for condoms and other HIV-related goods and services.