NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Thursday, September 5, 2019

By Ollie Williams

Sustainable investing is the process of investing in sustainable companies or funds. Some people call this ESG (Environmental, Social and Governance) investing, others simply “ethical investing.”

Whatever the terminology, this form of investing money, usually by institutions or high net worth individuals (HNWIs: people with a net worth over $1 million), is supposedly changing the investment landscape.

The overwhelming drivers of this trend are young people, financial advisors say. Millennials are values-driven, environmentally conscious and financially savvy, we are frequently told.

And yet a host of recent studies show that millennial money does not always follow their mouths.

Photo courtesy of reynermedia.