Viewpoint: Will Unilever’s Ethical Business Stance be a Catalyst for Change?
Monday, February 19, 2018
Last week saw Unilever’s marketing chief Keith Weed come forward to say that the agency will be severing ties with those it deems unethical.
In a bid to achieve full transparency, Unilever will not be investing in platforms that have questionable child safety or hate speech protection; it is committed to tackling gender stereotypes; and will only partner with organisations which are committed to creating better digital infrastructure.
The Drum Network asks whether this call to action will be the catalyst for significant change in the industry, and how should other agencies and brands react?
Photo courtesy of Sudipto Sarkar.