NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Monday, July 31, 2017

Visa CEO Alfred Kelly has affirmed the company’s goal to claim a “fair share” of India’s incipient cashless payment market by offering low cost, low hassle solutions to merchants.

Kelly stated during the company’s Q3 fiscal earnings call that while India presented massive opportunity, the firm faced strong competition from companies offering more innovative solutions that Visa’s typical rivals, noting “we’ve got competitors that go beyond just the traditional players that we’ve competed with over the last number of decades.”