Visa Says Malaysia Is the Next Big Mobile Payments Market
Tuesday, February 21, 2017
Finding the next big growth market is a challenge for pretty much anybody, and mobile payments firms are no different.
Trying to find the next major new market to step into is a balancing act; go in too soon and no one’s interested. Go in too late and all your competitors are in place and dominating the field.
A new report from Visa, conducted by YouGov, says that now may be the right time to push on a new growth market in Malaysia.
The report—the Visa Consumer Payments Attitudes study—says that about 70 percent of users would use a mobile wallet system, whether it be Apple Pay, Samsung Pay, or something altogether different.