Vodacom finds healthy market for funeral insurance in South Africa
Thursday, August 11, 2016
Vodacom said the Funeral Cover 4 You and Your Family came as a result of interest from its subscribers.
Andrew Culbert, the managing executive at Vodacom’s Telcosurance, said: “With the launch of the Funeral Cover 4 You and Your Family products, we have seen a significant spike in interest from consumers with up to 7,000 new customers viewing the product a day.
“We are delighted with the take up from early adopters and expect that the general market will adjust to this new and innovative way to get and pay for funeral cover in the not too distant future.
“We expect to grow our policyholder base to at least 50 000 customers over the next two years,” he said.
Source: iol.com (link opens in a new window)