Vodafone Brings Africa’s M-Pesa Mobile Money to Europe

Tuesday, April 1, 2014

Vodafone brought the mobile money service that has revolutionised banking in Africa to Romania on Monday, offering M-Pesa text-message transactions to millions of customers in its first push into Europe.

Vodafone said it had chosen Romania to target the seven million people there who still mainly use cash rather than cards, and others with bank accounts who could still benefit from transferring money by text.

Source: Reuters (link opens in a new window)

digital payments, mobile finance