Vodafone India Looks to Double Impact of CSR Programme
Vodafone India wants to double the impact of its corporate social responsibility (CSR) programme. Last year, around 50 employees volunteered for CSR initiatives, working for eight weeks at 25 NGOs and impacting about 1 million lives.
“This year we are looking at impacting almost double of last year (2 million lives). In fact, the target is to reach out to 10 million lives by 2020,” said P Balaji, director, regulatory, external affairs and CSR.
A case study by PFC Social Impact Advisors on World of Difference (WoD), a Vodafone Foundation initiative, was launched Monday. This will become part of the curriculum in the impact investing programme at the Said Business School, University of OxfordBSE 4.29 %, UK.
It will also be featured in the forthcoming Stanford University Press book, ‘Good, Evil, Wicked: The Art, Science and Business of Giving,’ on the future of social investing, philanthropy and impact investing.