Vodafone to roll out M-Pesa services in Andhra Pradesh, Kerala
Monday, March 31, 2014
Vodafone India and ICICI Bank are planning to roll out mobile money transfer and payment service in Andhra Pradesh and Kerala.
With this, Vodafone India will cover almost all states in India, thereby enabling people to send, deposit or receive money through mobile phones. “We will launch these services soon in these remaining states,” Suresh Kumar, Operations Director – South told Business Line at the sidelines of the company’s launch of this initiative in Karnataka, where it has 71 lakh subscribers.
Called ‘M-Pesa’, this initiative since its launch in 2007 has met with considerable success in countries like Kenya where people remit money, pay medical bills or buy groceries through a cellphone to the tune of $21 billion annually, according to research estimates.