Water for all
Wednesday, March 20, 2013
NEARLY three-fourths of all diseases caused in India are due to water contaminants. Despite that, one in eight Indians still lacks access to clean drinking water. The poor now realise that paying for clean water can save much more in health-care costs later. It was this market that Sarvajal, a social enterprise in India, wanted to cater to.
Founded in 2008, Sarvajal—which in Sanskrit means “water for all”—now sells clean drinking water to more than 70,000 people in rural India. In bigger villages, it employs local people to man filtration plants and sell water. In small villages it installs solar-powered water dispensing machines (pictured) that use prepaid (or pay-as-you-go) smart cards that can be topped up just like a mobile phone. The machines send data to a central server via SMS, which helps Sarvajal ensure regular supply of clean water.
Sarvajal started with some help from the Piramal Foundation, a charity. And it is not alone: Water Health International was launched with an investment from the Acumen Fund and the Naandi Foundation’s not-for-profit company was backed by a charity with the same name. What sets Sarvajal apart is that it has stayed away from government subsidies while still keeping the price of water low. It sells 10 litres of water for four pence (or six cents), just as much or lower than its competitors.