NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Monday, September 24, 2018

By Abiola Durodola

Kenyans under the aegis of the Driver and Partners Association of Kenya (DPAK) have announced the launch BebaBeba, the country’s first indigenous taxi-hailing application. Beba Beba (Carry Carry) is a word many Kenyans hear every day, most predominant among the Matutu operators (bus operators) in the country.

Over the years, the surge in the number of taxi-hailing companies in Kenya has been tremendous, and so has the competition in the taxi industry as a whole. BebaBeba will now compete in a market already saturated and controlled by taxi-hailing giants, Uber, Taxify and Safaricom Little cab.

Photo courtesy of Kārlis Dambrāns.