Why you can expect to see more businesses embrace social missions in 2019
By Courtney Vinopal
As 2019 opens, the world faces many of the same troubles that plagued us last year and the year before that and the year before that. To help chip away at systemic problems like racial discrimination or global poverty, some entrepreneurs and private sector corporations are leveraging their strengths toward affecting change.
That doesn’t mean corporate intervention in social causes has been universally cheered. Many remain skeptical of large companies’ motives in adopting a philanthropic mission, whether it be baked into the business model or simply an advertising campaign.
And for those companies, taking a stance on social issues can be a risky, if calculated move.
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