Tuesday
January 22
2019

Why you can expect to see more businesses embrace social missions in 2019

By Courtney Vinopal

As 2019 opens, the world faces many of the same troubles that plagued us last year and the year before that and the year before that. To help chip away at systemic problems like racial discrimination or global poverty, some entrepreneurs and private sector corporations are leveraging their strengths toward affecting change.

That doesn’t mean corporate intervention in social causes has been universally cheered. Many remain skeptical of large companies’ motives in adopting a philanthropic mission, whether it be baked into the business model or simply an advertising campaign.

And for those companies, taking a stance on social issues can be a risky, if calculated move.

Photo courtesy of Pixabay.

Source: PBS NewsHour (link opens in a new window)

Tags
corporate social responsibility, social business, social enterprise, social impact