Win a car when you donate? Social enterprise online platform to ‘incentivise giving’

Tuesday, September 4, 2018

By Siau Ming En

With a few clicks of the mouse, individuals can now make a donation online, and by doing so, earn a chance at winning a brand new Mercedes-Benz CLA 180 Coupe, or other cash prizes.

The social enterprise behind it – The Given Company – hopes that by providing a platform for “incentivised giving”, individuals, especially the young, would be motivated to make more donations, said co-founder Charles Tan, 33, who was speaking at its website launch event on Wednesday (Aug 29).

“We don’t want to judge or prescribe how people give, (or) what form giving should take. We wanted to give people a nudge, an incentive, to set them on this path of… purely altruistic giving,” he said.

Image courtesy of Chris Potter.

Source: TODAY (link opens in a new window)