Women in northern India said, ‘No toilet, no bride,’ and it worked
For about 12 years, young women in the northern Indian state of Haryana have been telling suitors, “No loo, no ‘I do!’” And according to a recent study, the bargain is working: Toilet ownership has significantly increased as men scramble to attract brides in a marriage market where discrimination has made women scarce.
Through radio spots, billboards, posters and painted slogans on buildings, the “No Toilet, No Bride” campaign, launched by state authorities in 2005, encourages women and their families to demand that male suitors build a private latrine before they will agree to marriage. According to the study, published last month in ScienceDirect, private sanitation coverage increased by 21 percent in Haryana among households with boys active on the marriage market from 2004 to 2008.
- Health Care