Yaga Raises $2.3 Million to Grow Pre-loved Fashion Market in Africa
Offering a localised and secure online second-hand fashion experience, Yaga is a pioneer in the second-hand fashion industry, which is still in its infancy in Africa and Asia. In Europe and the United States the social e-commerce market for so-called pre-loved fashion is robust, thanks to companies like Vinted and Depop.
Having previously relied on angel investments, Yaga’s latest funding round was backed by investors in the Baltics. This round, led by Startup Wise Guys – one of the most active seed-stage investors in the Nordics – included Trind Ventures, Specialist VC, and Rubylight, as well as Markus Villig, CEO of Bolt, and angel investors with backgrounds in Planet42, Wise, Veriff, Katana and Klaus.
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