Yes – the sandwich generation can and should work in social enterprises

Thursday, November 21, 2013

Apparently the sandwich generation is not, as I had hoped, a generation which is taking wraps, filled rolls and flatbread to the next level. But rather the generation that is “sandwiched” between looking after their own children and caring for their own parents. Of course, there is an assumption that all people have children and all elderly parents need care, but you get the gist.

The theory follows that social entrepreneurship doesn’t work for the sandwich generation because, basically, it doesn’t reward you well enough financially in remuneration while you are there or provide an exit windfall when you leave. And that if you have to care for both children and ageing parents, you therefore need to run a private business to earn enough and be rewarded for your efforts.Which I don’t believe to be the case. There is no reason why social entrepreneurs should not pay themselves well enough to earn a decent living.

Source: The Guardian (link opens in a new window)

social enterprise