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Weekly Roundup – 3/23/13: More than coins in a wishing well
The theme for this year’s World Water Day is cooperation. Technology and stakeholder partnerships, to say nothing of consumer behavior and deeply entrenched mindsets about how much of the world views water, will have to change. Here are several examples of how various players can break a pattern of immobility.
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- Agriculture
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World Water Day: Cooperation is key
The theme of this year’s world water day is "cooperation." At first glance, cooperation might appear a somewhat passive sentiment; but, in the context of the global water challenge, meaningful change, and progress will only happen through cooperation, collaboration, and partnerships.
- Categories
- Agriculture
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Bringing Sanitation Solutions Inside Homes: An Interview With Andy Narracott, Deputy Chief Executive of Water & Sanitation for the Urban Poor
When the nonprofit Water and Sanitation for the Urban Poor (WSUP) got together in 2010 with board member Unilever to explore new enterprise opportunities in sanitation, the consumer goods giant supported the idea wholeheartedly.
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- Health Care
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Featured Event – II BASE Forum: IDB’s II BASE Forum set for June 6-7
During the event OMJ will release a seminal research piece on the market size and business strategy of the BOP in Latin America and the Caribbean.
- Categories
- Education
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NexThought Monday – An Unlikely Development Ally: Sizing the BoP market for low-power television
In rural areas, television is often the primary means through which households get information about life beyond their village. Nearly 20 million off-grid base of the pyramid households in Asia and Africa can afford low-power televisions at today’s prices. As incomes rise and technology prices fall, this market will expand.
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- Uncategorized
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The Toyola Money Box: The BoP marketing tactic you wish you’d thought of
It’s just a condensed milk tin with a hole in the top – empty, collected from garbage dumps by local kids.
But slap a masking tape label on it that reads “Toyola Money Box” and you have a piece of BoP marketing genius - a tactic that helps each Toyola salesperson sell around 4,400 cook stoves in rural Ghana a year.- Categories
- Technology
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Why We Need to Leverage Behavioral Design Early and Often
Base of the Pyramid customers, like any other consumers, are driven by behavioral economics. A recent study provide suggestions for incorporating insights from behavioral economics into the design of development programs and BoP-focused ventures.
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- Uncategorized
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