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Featured Event – II BASE Forum: IDB’s II BASE Forum set for June 6-7
During the event OMJ will release a seminal research piece on the market size and business strategy of the BOP in Latin America and the Caribbean.
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- Education
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NexThought Monday – An Unlikely Development Ally: Sizing the BoP market for low-power television
In rural areas, television is often the primary means through which households get information about life beyond their village. Nearly 20 million off-grid base of the pyramid households in Asia and Africa can afford low-power televisions at today’s prices. As incomes rise and technology prices fall, this market will expand.
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The Toyola Money Box: The BoP marketing tactic you wish you’d thought of
It’s just a condensed milk tin with a hole in the top – empty, collected from garbage dumps by local kids.
But slap a masking tape label on it that reads “Toyola Money Box” and you have a piece of BoP marketing genius - a tactic that helps each Toyola salesperson sell around 4,400 cook stoves in rural Ghana a year.- Categories
- Technology
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Why We Need to Leverage Behavioral Design Early and Often
Base of the Pyramid customers, like any other consumers, are driven by behavioral economics. A recent study provide suggestions for incorporating insights from behavioral economics into the design of development programs and BoP-focused ventures.
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Changing Our Priorities: When we don’t actually want what we ‘need’
More organizations are spending less time on the tired “it’s good for you, why don’t you understand?” approach to poverty alleviation. The age-old question – how might we deliver a product or service that people “need” and want? – is being answered in new and interesting ways.
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AKF USA Makes its First Mission-Related Investment in Afghanistan
Mohd Nabi Allah Yar runs a yarn-producing business in Afghanistan. He employs 80 local women and supports many Afghan shepherds by purchasing their wool. The impact of his business on the shepherds, his employees, and his customers would not have been possible without his first loan, which he received from the First MicroFinance Bank of Afghanistan (FMFB-A) through its Small and Medium Enterprise (SME) portfolio.
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Creating Employment Opportunities At the BoP: An Interview with Ajaya Mohapatra
A Q&A with Ajaya Mohapatra, Managing Director of Justrojgar India Private Limited – a for-profit venture bridging the demand-supply gap in informal sector jobs by sourcing, training and placing people living at the base of the pyramid.
- Categories
- Education