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BusinessWeek on BOP – A False Dichotomy?
The latest issue of BusinessWeek, available online, features two articles about “base of the pyramid” (BOP) strategy and practice.? I’m always encouraged when BOP ideas and practitioners make it in the mainstream media, and these articles are no exception. I do wonder,...
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Consumer Credit Hits Brazil
For someone like Marcia Regina da Cruz, a Brazilian janitor who earns just over $150 per month, grocery shopping is a painfully difficult task.? What this mother of three can buy to feed her children is almost always determined by the amount of spare change she can muster on a given day.? So...
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