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Life at the Bottom of the Pyramid: Are Environmental Technologies the Way Out?
VANCOUVER, August 1, 2007 (GLOBE-Net) ? Roughly four billion people, mostly in developing countries, subsist at the bottom of the economic and social pyramid. Here they are vulnerable not only to the risks associated with poverty, unemployment and social exclusion, but also to a host of environmental threats including poor air quality, contaminated water and climate change. Even though they live on less than US $2 per day, these people represent a huge potential market. Linking their entrepreneu...
- Categories
- Environment, Technology
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BusinessWeek on BOP – A False Dichotomy?
The latest issue of BusinessWeek, available online, features two articles about “base of the pyramid” (BOP) strategy and practice.? I’m always encouraged when BOP ideas and practitioners make it in the mainstream media, and these articles are no exception. I do wonder,...
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- Uncategorized
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Consumer Credit Hits Brazil
For someone like Marcia Regina da Cruz, a Brazilian janitor who earns just over $150 per month, grocery shopping is a painfully difficult task.? What this mother of three can buy to feed her children is almost always determined by the amount of spare change she can muster on a given day.? So...
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- Uncategorized
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