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Big Corporations Try to Tap a Market They Have Ignored
The world’s biggest corporations are scrambling to tap a market they have largely ignored for decades - the world’s four billion poor people. From South Africa to Brazil, companies like Danone and Unilever sell individual packets of yogurt and soap in rural villages and urban open-air markets. In the telecommunications sector, the biggest growth area is among the poor, who are snapping up cellphones. Some 60 percent of the world’s population exists on less than ...
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Cornell students help corporations and Kenya’s poor build business partnerships
Kibera in Nairobi, Kenya, is one of East Africa’s largest slums and the setting for the recent film The Constant Gardener, which presents images of grinding poverty, tempered by people’s spirit of endurance. A story of another kind is also unfolding in Kibera and in Nyota township in rural Kenya -- one in which a multinational corporation assumes the unlikely role of business partner to poo...
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