Posts by Anastasia Mirzoyants-McKnight
NexThought Monday – Everybody Loves M-Shwari: So why isn’t everybody using the mobile banking service?
M-Shwari, a mobile service that offers access to formal credit and savings in Kenya, has received tremendous attention from the media, as well as praise from digital financial services advocates. But has this attention led to strong consumer awareness, and if so, has that awareness translated to improved financial access? InterMedia shares the results of their long-term evaluation.