Articles by Anisha Singh
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Monday
December 18
2017Are ‘Convenience Fees’ Halting the Adoption of Digital Finance?
Policymakers, financial firms and tech companies are pushing India full-steam toward a "less-cash" society. But digital finance could be hamstrung by a low-tech anachronism: transaction fees. IFMR LEAD recently teamed up with J.P. Morgan on a pilot program involving lower-income urban and rural households in Pune, Maharashtra. The research explored just how willing customers are to pay for digital transactions, such as withdrawals and money transfers, when presented with a menu of fee options.
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