Articles by Suraj Nair
Policymakers, financial firms and tech companies are pushing India full-steam toward a "less-cash" society. But digital finance could be hamstrung by a low-tech anachronism: transaction fees. IFMR LEAD recently teamed up with J.P. Morgan on a pilot program involving lower-income urban and rural households in Pune, Maharashtra. The research explored just how willing customers are to pay for digital transactions, such as withdrawals and money transfers, when presented with a menu of fee options.