Articles by Chase Behringer and Shivani Garg Patel
-
Friday
March 6
2015Chase Behringer and Shivani Garg Patel
Go-Girl Marketing: Show Me The Impact?: Why companies should invest in maternal health, not just slogans
Women consumers have always valued brands and products that make the world a better place. But while go-girl marketing is a step in the right direction, it needs to be followed-up with action. One way to do this is high impact corporate philanthropy: evidence-based programs, developed in partnership with experts and supported by a major cash investment. That’s real brand alignment.
- Categories
- Health Care
