Articles by Isabela Carvalho and Michelle Fidelholc
How Multinationals Can Tap into ‘Conscious Innovation’: Interview with Brazil innovator Lourenço Bustani on the new way of doing business
Lourenço Bustani is a Brazilian innovator who decided to show the private market that it is possible to be prosperous without abdicating the most important human values. He founded Mandalah, an organization that helps corporations redefine their roles in society. Some of his customers are household names, from General Motors to Nike to Whirlpool, and the 2016 Summer Olympic Games in Rio.