Articles by Claudia Martinez Ochoa
Pioneering in Colombia : The country has forged a strong record of BoP-focused ventures
This transformation did not occur overnight, it was a long process that began to crystalize about 14 years ago when the country suffered a deep economic recession. The economic downturn and the instability that followed was a wake up call to the nation. If Colombia was ever going to reach its true potential as South America’s second largest economy, both the public and private sector needed to join forces and build a new future together, particularly for the millions of Colombians at the BoP.