Articles by Dave Ferguson
Beyond Opinion: Understanding Consumer Demand in Developing Countries: A March 7 USAID forum will showcase new techniques
Why do pro-poor technologies fail to achieve scale — even when they offer proven benefits?
Part of the problem is that we aren’t getting reliable information about what poor people actually want. And as a result, we make lots of assumptions. On March 7, USAID’s Office of Science and Technology will be showcasing some very innovative techniques for measuring consumer demand in low-income communities.