Contributor.

Elo Umeh
Terragon Group

Elo Umeh is the Founder and CEO at Terragon Group, a predictive MarTech service that harnesses data and analytics to help brands across Africa activate their marketing data and deliver exceptional customer experiences. In a career spanning over 15 years, he has worked in mobile and digital media across East and West Africa. He has also consulted for various organizations in the telecommunications and banking sectors, including the World Bank and the International Finance Corporation (IFC) on the development of rural telephony initiatives and mobile payments in Africa.

Articles by Elo Umeh

  • Elo Umeh

    Fintech is Not Enough: Why Startup Investments in Africa Must Diversify Across Sectors

    Africa is often considered one of the world's largest untapped venture markets, and this potential has fueled interest in the region's tech startups. But as Elo Umeh of Terragon Group explains, though investments have been increasing, they have typically focused only on certain sectors, like fintech and off-grid tech. He explores the value in diversifying these investments across other growing industries, including edtech, agritech and martech, and urges founders and investors to extend their resources to build a robust and complementary technology ecosystem on the continent.

    Categories
    Investing, Technology
    Tags
    edtech, fintech, impact investing, startups
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