Articles by P.R. Ganapathy and Jessica Seddon
Customer feedback provides information and insight for developing new products and refines innovation and clarifies routes to social impact. But too often connecting with customers, particularly low-income customers, is daunting. P.R. Ganapathy of Villgro and Jessica Seddon of Okapi detail new ways around this dilemma using mobile technology, including one they teamed up with the Lemelson Foundation to build.