Articles by Gianmarco Cheng
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Guest Articles
Wednesday
August 24
2022Gianmarco Cheng / Juan Navarrete
Nora’s Digitalization Challenges: What the MSE Sector Can Learn From the Digital Journey of a Woman Entrepreneur in Peru
Women entrepreneurs are a driving force for digitalization, showing less resistance and a higher level of trust toward digital business tools than their male counterparts. Gianmarco Cheng and Juan Navarrete at Fundación Capital share some key initial results from an ongoing study in Colombia, Mexico and Peru, which highlight ways to promote the adoption and use of digital tools by micro and small enterprises (MSEs). They discuss the impact these tools have had on Nora, a microentrepreneur in Peru, and explore the challenges and opportunities presented by digitalization efforts across the MSE sector.
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