Posts by Gustaf Ericson
NB Financial Health
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Leveraging Loyalty: How m.Paani is mobilizing BoP consumer behavior for social good – Part 4 of our Digital Finance Plus series
Whether they’re frequent flyer miles or credit card rewards points, loyalty programs are a mutually beneficial way for companies to build relationships with customers. m.Paani is using digital finance tools to take that model in a new direction, by connecting BoP households’ commercial and social behaviors to points that can be redeemed for socially beneficial rewards.