Articles by Jenny Kassan
Looking for Funds in All the Wrong Places: The Single Biggest Thing Social Entrepreneurs Misunderstand About Investors
Social entrepreneurs often feel like they have to compromise or downplay their missions in order to appeal to profit-hungry investors. But that's not the case, says investment consultant Jenny Kassan, as investors don't always fit the stereotype of a "middle-aged white man in a suit" seeking a fast, lucrative exit. She explores a vast, under-recognized source of investment capital that entrepreneurs can tap – one that actually prefers businesses with a social focus.