Josh Cleveland

Josh Cleveland is a Marketing Manager atUnileverleading projects that build the company’s social impact with lower-income consumers in developing markets.

In his previous role as a Senior Strategist atSaatchi & Saatchi S, Josh implemented activation strategies focused on social and environmental sustainability with Fortune 500 clients. As the Impact Programs Manager at Net Impact, he built the organization’s member programs on corporate, community, and campus impact and hosted Net Impact’s Issues in Depth call series. Josh was the architect of Net Impact’s approach to promoting social intrapreneurship.

In Bolivia he aided PDAI (a microfinance provider) with rural lending strategies and worked on several social innovation strategy projects with the Innovation Network for Communities on topics such as civic engagement, youth entrepreneurship, and economic development strategies for countries emerging from crisis.

He earned his BA in Political Science with high distinction from the University of Michigan, where he established Brewing Hope, a Fair Trade coffee partnership.

Articles by Josh Cleveland

  • Josh Cleveland

    The Role of Intrapreneurs in Building Base of the Pyramid Markets

    To date, the track record of strategic, sustainable and successful engagement in BoP markets from corporations is extremely weak. In 2010, NextBillion readers will be looking for more companies with product development and R&D budgets, marketing skills and pools of enterprise-savvy talent to lead social and economic development at the BoP.

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