Articles by Julius Matovu
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Tuesday
October 8
2013Ethnographic Design: The best ideas come from your users
In this second post in Grameen Foundation’s series on designing products and services for the BoP, Julius Matovu reviews the use of design ethnography in early research phases to gain insights into the financial needs of the poor. He describes what to do - and what to avoid - when spending time with potential users to gain a deep understanding of their wants and needs.
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