Articles by Katherine Kirsch
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Monday
September 29
2014Customers as Partners: Medical device startup believes inclusive design process builds in loyalty, gives it a competitive advantage
Sisu Global Health, a for-profit medical technology company, is seeking to take advantage of growth trends in Africa by offering devices specifically tailored toward hospitals and clinics there. The company brings in customers as partners of the designs – even at the sacrifice of some short-term profit.
- Categories
- Environment, Health Care
- Tags
- product design
