Articles by Kevin Martin
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Thursday
November 17
2011D-Rev’s Design Sense: Connecting World-Class Products With World Needs
Krista Donaldson, CEO of Design Revolution, says innovators need to be flexible. D-Rev visited hundreds of clinics and hostels when designing "Brilliance," which uses blue light to treat newborn jaundice that can lead disability or death. "We found that the need we originally identified was not actually the most practical place to start."
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- Health Care
- Tags
- product design
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Thursday
November 3
2011Unpacking, Processing and Applying Revelations from PopTech 2011
Since PopTech’s conclusion I have been experiencing what I have come to term PopTech Paralysis, or, the shut down of cognitive thought, from an imbalance between new ideas and mental processing power. In the last week my addled brain processed my first attendance of the "idea factory" and started to apply it to my experience at the BoP.
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- Uncategorized
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- product design
