Articles by Lisa Kienzle
Microfinance Goes Digital: Opportunities and challenges in enabling pro-poor financial institutions to connect to the digital ecosystem
Mobile financial services are finally moving beyond payments, with 26 mobile savings and 37 mobile credit services now live. But in spite of this progress, smaller microfinance institutions and other pro-poor organizations have been forced to watch from the sidelines for lack of resources. Grameen Foundation addresses this and other challenges in the first post in a series on what it takes for an MFI to go digital.
Nearly 95 percent of new product launches fail every year. That’s 95 percent of the ideas that were considered pretty good by smart marketing executives in boardrooms who make decisions about what products to launch. These product ideas withstood hundreds of hours of focus group testing and strategic planning sessions, and they represent millions of failed investment dollars. So what’s wrong?