Articles by Louis Potok
Ask the Right Question: ideas42 on using behavioral economics for MFI product design
CARD Bank seemed to have a problem increasing uptake on new savings accounts. But when ideas42 dug into the data, they saw that people were opening plenty of new accounts - they just weren’t using them. The lesson: it’s important to ask the right question when solving design problems. Louis Potok uses this case to illustrate how behavioral economics insights can improve product design.