Articles by Lourdes Zamanillo
Building New Social Franchises Brick By Brick
We live in a time of big enterprises and big entrepreneurs. Corporate types have managed to position themselves in such way that their influence over the world is as unsurmountable as their products are in the market. And franchises are among the tools that have created this boom. Still, how far can this strategy be taken? Could it be leveraged by social entrepreneurship programs? The answer is: absolutely yes.