Luzette Jaimes
Ashoka Arab World Operations

A social thinker and doer, passionate about intentional entrepreneurship and system change. Luzette is based in Cairo, managing Ashoka Arab World operations. This position came after holding other entrepreneurial roles at Ashoka’s various initiatives and geographies since 2002. In 2009, Luzette dedicated a year researching and writing about life-transformation in a holistic (think -systems thinking), entrepreneurial, and sustainable way. Previous to Ashoka, Luzette worked at UN-ECLAC, OAS, and the US Chamber of Commerce in Washington, DC. Luzette holds a BA in Finance and International Relations from Externado University in Colombia, a degree on International Business and Trade from American University, and an MSc in Holistic Science from Schumacher College-University of Plymouth. In her free time, Luzette coaches individuals on creation of authentic meaning and happiness and works to support Women’s Engagement in Social Entrepreneurship.

Articles by Luzette Jaimes

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