Posts by Madhu Viswanathan
ThursdayShare / Comment
Teaching the Poor to be Better Customers: Marketplace literacy is the missing piece in the poverty fight
The knowledge gap results in lost wages and limited opportunity for poor people to lift themselves out of poverty. The answer, argues Business Professor Madhu Viswanathan, is marketplace literacy efforts that help the poor evaluate opportunity costs (money, time and effort) of buying a product or service. He reflects on the Marketplace Literacy Project, which he founded more than 10 years ago.
TuesdayShare / Comment
Our path to bringing the Base of the Pyramid (BoP) or subsistence marketplaces into the classroom at the University of Illinois begins with a year-long, interdisciplinary graduate level course entitled Sustainable Product and Market Development for Subsistence Marketplaces.