Posts by Manju George
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The World Economic Forum’s Global Agenda Council on Social innovation defines social innovation as “the application of innovative, practical, sustainable, market-based approaches to benefit society in general, and low-income or under-served populations in particular." Traditionally associated with social entrepreneurs, this tool is increasingly being adopted by business. This is a trend to be welcomed, supported and replicated as companies – big or small, multinational or national – can contribute to taking the practice of social innovation to a significantly larger scale.